How Etsy scores your shop behind the scenes and how to lift the signals that gate your search ranking.
Etsy does not publish a single 'quality score' but it uses a bundle of shop-level signals to rank you: review score (aim for 4.8+), response rate (under 24 hours), on-time dispatch, complete shop policies, and low case/return rate. These add a multiplier on top of listing-level ranking, so a strong shop lifts every listing.